Kérastase Genesis Bain Nutri-Fortifiant Strengthening Shampoo for Normal to Dry Hair

Anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Hair is prepared to be treated, nourished and fortified with a fuller look.

Breakage is a primary contributor to hair fall, occurring when hair is weakened by daily aggressors, including heat, brushing, and over-styling. This creamy and rich shampoo strengthens normal to dry hair, addressing fallout caused by breakage from brushing. Recommended by professional stylists, it delivers fortifying care to easily detangle, intensely moisturize, and enhance shine.

HAIR TYPE

Straight, Wavy, Curly, and Coily

HAIR TEXTURE

Medium and Thick

HAIR CONCERNS

Dryness, Thinning, Damage, Split-Ends, Breakage

KEY BENEFITS

• 93.3% Less Breakage*
• 93.3% More Resistant*
• 93.3% Stronger Hair*
• 49% Increase of Softness**
• Reduced Hair-Fall Due to Breakage by 93.3%*
• 65% More Hydrated/Nourished Hair**
• 49% Increase of Softness**
• Bodifies and Plumps the Hair Fiber when Combined with Masque Reconstituant***

* Instrumental Test, Reduction of Broken Hair Mass versus Classical Shampoo After 1 Application
** Instrumental Test, Increase of Hydration/Softness Compared to Before Application
*** Instrumental Test, Compared to Before Application

HOW TO USE

Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.