Kérastase Genesis Bain Hydra-Fortifiant Strengthening Shampoo for Normal to Oily Hair

Anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fiber. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel.

KEY BENEFITS

• 80.9% Reduces Hair-Fall Due to Breakage*
• Hair is More Resistant*
• Immediate Hydration & Softness**
• Bodifies and Plumps the Hair Fiber when Combined with Fondant Renforcateur***
• 3X Shinier Hair
• Aeromatic
• 97% Naturally Derived Formula

* Reduction of Broken Hair Mass Versus Classical Shampoo After 1 Application
** Increase of Hydration Compared to Before Application
*** Instrumental Test, Compared to Before Application

HOW TO USE

Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.